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Aurich
04
September 2025

ENERCON repositions itself – holistic approach with focus on wind turbines and a new brand identity

Added value for wind farm operators with networked solutions for green energy systems

Against a backdrop of changing market demands and policy-making contexts, ENERCON is repositioning itself and can now offer its customers an expanded portfolio of products and solutions. Following the successful inclusion of the high-yield E-175 EP5 into the model range, partners can now choose from a comprehensive range of modular solutions for the design of hybrid power plants. ENERCON's objective: to always enable customers to achieve an attractive added value from their green energy project.

‘With this repositioning we are changing from a wind turbine manufacturer that offers servicing to an active provider of solutions and an enabler for the networked green energy ecosystem, with our wind turbines on centre stage’, says ENERCON CEO Udo Bauer. ‘This offers us the opportunity to actively shape the next phase of the energy transition together with our customers, and to help build an integrated, interlinked renewable energy system.’

New paths for connected solutions

As a pioneer of green power generation, ENERCON has vast experience and expertise and has always thought beyond wind energy alone. ‘Together with our customers and partners we are embarking on new ways of combining the diverse elements of the green energy ecosystem into intelligently networked solutions – from power generation through to storage and feeding into the grid’, says Bauer. ‘We are not doing all this by ourselves; we are open to partnerships, collaborations and new solutions.’

‘We are underlining this change by also relaunching our brand’, adds Bauer. ‘The new brand identity will make our culture of openness, networking and holistic future outlook something that can be seen and experienced. In visual terms as well as content, it is a reflection of what we stand for today: determined in our responsibility towards our customers, our environment and our employees, convinced of the future of green energy and committed to the intelligent linking of technologies, people and markets. With this new brand story we want to show that we do not just build wind turbines, but also seek to help our customers to unlock the full potential of their green energy solutions – both today and in the markets of tomorrow.’

The new ENERCON Logo.

More complex framework conditions

Changing conditions are making it increasingly complex and more challenging for onshore operators to generate and market green energy profitably. Many of the countries with regulated markets are pulling out of remuneration systems with guaranteed feed-in tariffs. The green kilowatt-hour produced is becoming a commodity that is traded on the energy market and has to be profitable. Furthermore, governments are now making demands on the economic viability of the energy system, for a more effective use of the grid infrastructure, for more constant energy production and grid feed, and for grid stabilisation and lower generation and system costs. ENERCON wants to offer its customers the maximum support in boosting the value of the kilowatt-hour.

In the new solutions it offers, the company is taking a holistic approach to the ‘green energy ecosystem’. ‘By this we mean the overall energy system that is now undergoing transformation – including renewable power generating units, energy storage systems, transmission and distribution networks, high-voltage substations, supply to large industrial consumers and domestic electricity customers’, says Udo Bauer. ‘To give more value to wind energy, we are incorporating this ecosystem and interlinking our solution modules in an intelligent manner.’

Comprehensive solution portfolio based on wind turbines

The offerings include solutions for the areas of ‘End-to-end project Engineering’, ‘Connected Operation’ and ‘Smart Optimisation’. Customers can choose from these modules to suit their objectives. ENERCON’s smart wind turbines continue to form the basis of this approach. The focus is on the new top-of-the-range model, the E-175 EP5, which is experiencing strong market demand. Its superb performance and yield properties, dependable technology, the highest quality standards and versatility for combination with other solution modules all offer the best conditions for optimum customer benefits and diverse added value advantages, irrespective of the project profile or the configuration of the solution portfolio.

New ENERCON top model E-175 EP5 E2.

ENERCON supports the planning and implementation of customers’ projects. If desired, hybrid power plants comprising a wind farm, battery storage system and grid connection can be developed. And for the management and control of the project solutions created, ENERCON offers interlinked options (such as system monitoring, proactive maintenance, repair and spare parts management and optional protection packages for cybersecurity). In addition, ENERCON takes care of the ongoing operational optimisation. Operators can take advantage of performance upgrades (e.g. yield or load-optimised operating modes or reduced-noise operation) that keep their systems at a competitive level so that they benefit from a significant added value from their project even in later phases of operation.

Your contact for further questions:

Felix Rehwald

Head of Corporate Communications / Spokesperson

Dreekamp 5
26605 Aurich
Germany

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This is ENERCON

As a pioneer of wind energy technology and a committed supporter of the energy transition, we have specialised in developing, producing, selling and servicing onshore wind turbines. Pursuing our mission of ‘Energy for the world’, we have been championing sustainable energy generation from onshore wind since 1984. Thanks to our innovative wind turbine technology, high quality standards and many years of experience, we are one of the industry’s leading manufacturers anywhere in the world.

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